To be a Socially Responsible company that will Delight Consumers
Great Taste, Good Value & Real Convenience
Manufacturing & Marketing Natural, Convenient & Specialty Foods
Knowledge driven, Energetic & Fun work environment
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Tasty Bite Eatables Limited incorporated as a Public Limited Company
TBEL becomes pioneers of 'Retort' technology in India
Initial Public Offering by TBEL
1st commercial production begins at TBEL Pune facility
5 SKUs of Tasty Bite RTS range launched in India
TBEL referred to Board of Industrial and Financial Reconstruction (BIFR) owing to losses and net worth erosion
1st export consignment to Preferred Brands International Inc (PBI)
PBFIPL becomes promoter & shareholder
TBEL receives HACCP & ISO 2200 certification
TBEL declared profitable
TBEL receives the coveted C-TPAT certification
Tasty Bite forays into foodservice business in India. Launches a new business vertical 'TFS' - Tasty Bite Foodservice
TBEL certified for Kosher & Halal
TBEL transitions to 'Briquettes' to fuel boilers, accounting to 70-80% of total enery consumption
TBEL gets EMS OHSAS certified
TBEL ranked among India's Top-50 Best Companies To Work For by GPTW
First divident declared in history of TBEL
State-of-the-art R&D facility - TBRC (Tasty Bite Research Centre) inaugrated at Pune
TBEL ranked among India's Top-100 Best Companies To Work For by GPTW
TBEL crosses INR 1 Billion mark in revenues
TBEL Pune facility receives BRC certification
TBEL ranked among India's Top-50 Best Companies To Work For by GPTW
"Debutante Supplier of the Year" award by Pizza Hut
KFC names TBEL as the "Best Innovative Partner"
TBEL invests in state-of-the-art sauce technology to manufacture preservative-free ambient sauces
TBEL begins its organic transformation journey with Tasty Bite Plain Rice
TBEL utilizes wind energy to fuflfil 15-18% of total energy requirement
Acquisition of TBEL by Kagome Co Ltd
TBEL receives NPOP / NOP certification
TBRC wins the Food Processing magazine "R&D Team of the year" award
TBEL's foodservice business (TFS) expands its horizons to international markets
Tikka Masal & Thai Green Curry receive SOFI award
TBEL commisisons a full-scale bio gas plant for energy conversion & waste management
"Excellence Award" by Taco Bell
Acquisition of TBEL by Mars Incorporated
'Tasty Bite Foundation' gets Incorporated as the CSR arm of TBEL
TBEL receives COR certification
Jubilant FoodWorks recognizes TBEL as the "Most Dependable Partner"
TBEL's flagship RTE product'Madras Lentils' transitions to 'Organic'
GPTW recognizes TBEL as India's 25 Best Workplaces in Manufacturing - 2019
TBEL installs solar roof panels as a part of its UN Sustainable Goals commitment
True Partner Award by Taco Bell
GPTW ranks TBEL among India's 75 Best Workplaces for Women 2019
TBEL launches 'Tasty Bite XCLUSIVE' with a range of specialty frozen snacks in India
TBEL is ranked amongst the top-500 listed companies in India based on market capitalisation
TBEL receives HALAL MU certification
GPTW ranks TBEL among India's 100 Best Workplaces for Women - 2020
Back in 1995, Tasty Bite launched in the US with five all-natural ready-to-eat Indian entrees. Since then, we have been America’s largest brand of prepared Indian food.
In 2006, we launched Tasty Bite Food Service (TFS) in India. Since then, we are the leading experts in food manufacturing, from sauces to formed frozen products to meals. Today, we are the preferred partner of choice to most leading QSRs, Cloud-Kitchen Chains & HORECA players in India & around the globe!
We are available across the globe, be it in the retail business or the foodservice sector. Today, Tasty Bite has successfully established its product presence in 15+ countries covering 5 continents across the globe.
Chief Financial officer
Ashok Vasudevan is the Co-founder & CEO of Preferred Brands International and Chairman of Tasty Bite Eatables Ltd., the Indian public company subsidiary of PBI.
Ashok co-founded ASG-Omni, a US & India based strategy consulting firm.
He spent 30-year career juggling being an entrepreneur and a corporate executive. Before Tasty Bite®, Ashok headed the India desk of Pepsi World Trade in Somers, New York. He received Pepsi's prestigious MVP award in 1991.
Before joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing, and International Business.
He is involved in several non-profit organizations in India and the US, including:
- Director on the Board of The Fairfield County Business Council
- Director on the Board of The World Affairs Forum
- Director on the Board of C-STEP (Center for Science & Technology Policy) a leading think tank in Bangalore, India
- Member of the Chairman's Circle of USIBC (US-India Business Council)
- Distinguished Professor of International Entrepreneurship and a member of the Business advisory Council of Great Lakes Institute of Management in Chennai, India.
He co-authored part of a book, "Drivers of Global Business Success-Lessons from Emerging Markets" (Macmillan, 2004). He graduated in agricultural sciences from Bangalore and received his business education at the Bajaj Institute of Management in Bombay and the Harvard Business School.
Ashok and his wife Meera were jointly presented the "2014 Indian American Achiever Award" by GOPIO CT. (Global Organization of People of Indian Origin)
Mr. Abhijit Upadhye joined Tasty Bite® as Chief Operating Officer (COO) in July 2018. He has been the Managing Director since November 3, 2019. He is a seasoned business professional with 20+ years of experience in P&L Management, Strategy, Sales & Marketing, Supply Chain, Menu. He has substantial experience in leading large teams and launching several new business models. He has worked in multiple industries like e-ommerce, foodservice, retail, FMCG, and business consulting. His experience spans across technology start-ups and large corporations in international and national leadership roles. He has worked with McDonald's Corporation, Flipkart, Infosys, Perfetti, to name a few.
Before joining Tasty Bite®, he worked with Flipkart group of companies where he served as the CEO of Jeeves Consumer Services and F1 Info Solutions (Flipkart group companies). During his tenure, he orchestrated a turnaround for Jeeves and made it into India's largest and finest 3rd party neutral service provider for consumer appliances. This turnaround was a result of a strong vision coupled with product & design-led thinking, creation of an influential performance culture, and ruthless execution rigor. He was also responsible for the acquisition of F1 Info Solutions. He launched several new products, diversifying the overall service portfolio and creating dominance in the after-sales service value chain. At the end of this tenure, Jeeves witnessed a multi-fold growth in revenue, profitability while improving customer service metrics and employee satisfaction scores.
Before Flipkart, he worked with McDonald's Corporation in a global role supporting menu strategy, and supply chain category management. He led large projects like Go-To-Market to improve returns for emerging markets and was a mentor & strategic supply chain advisor for large markets like Japan. He also helped launch the brand in Vietnam. During his tenure in McDonald's India, Abhijit was a part of the core national leadership team. He led the national supply chain, QA, Menu Management, and launched several new business models like McDelivery, Dessert Kiosks, and Breakfast. While working for McDonald's Corporation, Mr. Upadhye was awarded the prestigious "Global Circle of Excellence Award" twice in a row. During his consulting role in Infosys, he received the "Chairman's Award" twice, for contributing towards the development of a multi-million dollar technology solutions. He has also co-authored a case study for Stanford Graduate School of Business on the development of McFry in India.
He is a mechanical engineer from VJTI, Mumbai, and has a Masters in Management Studies from NMIMS, Mumbai.
Mr. Gaurav Gupta was appointed as Chief Financial Officer of Tasty Bite Eatables Limited on November 3, 2018. Earlier, he was the Controller Finance of Tasty Bite Eatables Limited for three years. He is a Chartered Accountant by profession and holds CPA, CFE, CISM, CISA, and CCSA degrees.
With 15+ years of industry experience across IT, telecom, tires, and FMCG, Mr. Gupta has successfully handled domestic and international projects for renowned companies such as Birla Tyres Ltd, Nestle India Ltd, Bharti Tele-Ventures Ltd, and HCL Technologies. His business acumen and expertise culminated in strengthening the company's business development initiatives. He played a crucial role during the integration with KAGOME, Japan, and MARS Inc, leveraging top-line growth. Mr. Gupta also helps to strengthen the 'Controls Environment' through business-specific insights and handles integration requirements of Parent Company along with fulfilling his obligations towards internal audit frameworks and compliance issues.
DGM - Human Resource
GM - Corporate Quality Assurance
DGM - Tasty Bite® Research Centre
Anila is a computer science graduate from Pune University with a human resource management degree from ISTD, Delhi University. She is an experienced HR professional with 25+ years of successful track record in steering HR functions in senior positions. She has a rich experience in the field of strategic HR and aligning HR goals with the overall organizational goals to drive excellence. She is an expert in formulating and executing HR policies and systems. She is well versed in steering key HR processes like resource planning, recruitment, selection, performance management, welfare, project implementation, and training & development. She has a proven track record in establishing HR and administrative systems, organizational restructuring, and development.
Anila is a self–initiated person with ideas for consistent improvement of our organization. She has been with Tasty Bite® for around 18 years and has been instrumental in the company receiving, India's Top 50 'Great Place To Work' title for seven years.
Vinay Hastak is our GM - Corporate Quality Assurance. He is a graduate in food technology from Nagpur University, chemistry from Mumbai University and LLB from Pune University.
With 32 years of varied and hands-on experience in the food processing industry, implementing Quality Assurance systems, improving efficiency, and driving GMP in the manufacturing operations function for many reputed MNCs. Such as Unilever, Coca-Cola, General Mills, and McDonald's.
He is the lead audit certifier for FSSC 22000, ISO 22000 & BRC Food safety standards.
Shashish is a graduate in hotel management from BVIHMCT, Pune. He is also a certified food scientist from IFT. Shashish started his career with the Taj Group of Hotels at the Taj Sats in Mumbai & has 20 years of experience in the food industry.
Shashish has been with Tasty Bite® for close to 13 years & is responsible for the product, process & ingredient innovation for the branded and foodservice business. Shashish & his team continually strives to make TBRC a Centre for Excellence in prepared foods R&D.
DGM - Supply Chain
DGM - Manufacturing
DGM - Engineering
Ankit Singhal is the deputy general manager of our supply chain. He holds a B. Tech in agricultural engineering from G.B Pant University of Agriculture and Technology and holds a management degree from the Institute of Rural Management (IRMA). He is a Certified CII SCM Pro and an expert in identifying and managing risks in the commodity value chain. He also brings a deep understanding of the agriculture and food supply chain.
Ashutosh Parmar is the Dy. General Manager of manufacturing. Mr. Parmar is a food technology graduate from the University of Delhi. His key areas of expertise are capacity assessment and debottlenecking, scale-ups, change management, talent acquisition & development. Adding to the list are team building, process flows, customer and business management, organizational & functional restructuring, and converting problems to logical & executable strategies. His career spans over multi-functional responsibilities such as Quality Assurance, manufacturing operations, projects & materials management, and warehousing.
Ashutosh has also been the recipient of the prestigious “GEM award (Going the Extra Mile)” at Tasty Bite®. Prior to his current association with Tasty Bite®, he has worked with ITC Limited, Foods Business for over 7 years.
Terence D'Cruz is an engineering graduate from Bharathiar University. He has 26 years of rich experience as an engineer at both national and international levels. Passionate about engineering and automation, he carries a unique experience in the food industry as a seasoned food engineering professional.
During the last eight years with Tasty Bite®, he has played a vital role in planning & executing strategic plans across all business segments at the factory level. His keen vision for engineering promotes the best organizational patterns and practices to keep the facility future ready and tackle high-level challenges and balances quality with speed.
DGM - TFS Sales & Marketing
GM - Works
Ujjawal Jain is a commerce graduate from Delhi University holds an MBA in Marketing & General Management from the Great Lakes Institute of Management, Chennai. A marketing professional with 14+ years of experience in business development, brand enhancement, and acquisition strategy with expertise in account management in a B2B setup. He has been with Tasty Bite® for about ten years and currently heads the sales & marketing for TFS, the company's foodservice division.
Before joining Tasty Bite®, Mr. Jain has worked in the marketing division of a leading global financial service company and handled four regions, including upcountry locations. His ability to execute full-cycle innovation from conceptualization to execution, manage teams, build alliances, and drive marketing objectives in large distribution setups has helped achieve tremendous growth for the foodservice business of the company.
Raj Jadhav is a food technology graduate from UDCT, Mumbai. He has been working with Tasty Bite® as the General Manager. With cross-functional experience in managing various aspects of organisation involving manufacturing, quality assurance & quality systems, new product development, supply chain management, logistics, export-import, and client relationship management.
True Partner by Taco Bell
India's 25 Best Workplaces in Manufacturing by GPTW
Most Dependable Partner by Jubilant FoodWorks
Excellence Award by Taco Bell
SOFI Award for Tasty Bite Tikka Masala & Thai Green Curry
Crisis Like Collaboration by YUM
Best Innovative Partner by KFC
Debutante Supplier of the Year by Pizza Hut