To be a Socially Responsible company that will Delight Consumers

By Offering


Great Taste, Good Value & Real Convenience



Manufacturing & Marketing Natural, Convenient & Specialty Foods

In A


Knowledge driven, Energetic & Fun work environment




Tasty Bite Established

Tasty Bite Eatables Limited incorporated as a Public Limited Company



Food Preservation Technology

TBEL becomes pioneers of 'Retort' technology in India



Tasty Bite Goes Public

Initial Public Offering by TBEL



Production Commences

1st commercial production begins at TBEL Pune facility



India Retail Launch

5 SKUs of Tasty Bite RTS range launched in India



TBEL declared a sick Industrial Unit

TBEL referred to Board of Industrial and Financial Reconstruction (BIFR) owing to losses and net worth erosion



Exports to PBI

1st export consignment to Preferred Brands International Inc (PBI)



PBFIPL Becomes Promoter

PBFIPL becomes promoter & shareholder



HACCP & ISO 22000

TBEL receives HACCP & ISO 2200 certification



Profits Declared

TBEL declared profitable



CTPAT Certification

TBEL receives the coveted C-TPAT certification



TFS Launch

Tasty Bite forays into foodservice business in India. Launches a new business vertical 'TFS' - Tasty Bite Foodservice



Kosher & Halal

TBEL certified for Kosher & Halal



"Briquettes" for our Boilers

TBEL transitions to 'Briquettes' to fuel boilers, accounting to 70-80% of total energy consumption




TBEL gets EMS OHSAS certified



GPTW Award

TBEL ranked among India's Top-50 Best Companies To Work For by GPTW



Dividend to shareholders

First dividend declared in history of TBEL



TBRC Inauguration

State-of-the-art R&D facility - TBRC (Tasty Bite Research Centre) inaugurated at Pune



GPTW Award

TBEL ranked among India's Top-100 Best Companies To Work For by GPTW



Revenue of INR 1 Billion

TBEL crosses INR 1 Billion mark in revenues



BRC Certified

TBEL Pune facility receives BRC certification



GPTW Award

TBEL ranked among India's Top-50 Best Companies To Work For by GPTW



Recognition from PIZZA HUT

"Debutante Supplier of the Year" award by Pizza Hut



Recognition from KFC

KFC names TBEL as the "Best Innovative Partner"



New Sauce manufacturing facility

TBEL invests in state-of-the-art sauce technology to manufacture preservative-free ambient sauces



Organic Transformation

TBEL begins its organic transformation journey with Tasty Bite Plain Rice



Wind Energy

TBEL utilizes wind energy to fulfil 15-18% of total energy requirement



Addition of Promoter

Acquisition of TBEL by Kagome Co Ltd



Organic Certification

TBEL receives NPOP / NOP certification



R&D Team of the Year

TBRC wins the Food Processing magazine "R&D Team of the year" award



TFS goes International

TBEL's foodservice business (TFS) expands its horizons to international markets



SOFI Award

Tikka Masala & Thai Green Curry receive SOFI award



Bio Gas Plant

TBEL commissions a full-scale bio gas plant for energy conversion & waste management



Recognition from TACO BELL

"Excellence Award" by Taco Bell



Change in Promoter

Acquisition of TBEL by Mars Incorporated



Tasty Bite Foundation

'Tasty Bite Foundation' gets Incorporated as the CSR arm of TBEL



Organic Certification

TBEL receives COR certification



Recognition from Jubilant Food Works

Jubilant FoodWorks recognizes TBEL as the "Most Dependable Partner"



Madras Lentils turns 'Organic'

TBEL's flagship RTE product'Madras Lentils' transitions to 'Organic'



GPTW Award

GPTW recognizes TBEL as India's 25 Best Workplaces in Manufacturing - 2019



Solar Panels

TBEL installs solar roof panels as a part of its UN Sustainable Goals commitment



Recognition from TACO BELL

True Partner Award by Taco Bell



GPTW Award

GPTW ranks TBEL among India's 75 Best Workplaces for Women 2019



Launch of

TBEL launches 'Tasty Bite XCLUSIVE' with a range of specialty frozen snacks in India



Ranked 384 amongst listed companies

TBEL is ranked amongst the top-500 listed companies in India based on market capitalisation



HALAL MU certification

TBEL receives HALAL MU certification



GPTW Award

GPTW ranks TBEL among India's 100 Best Workplaces for Women - 2020

Convenience without Compromise

Back in 1995, Tasty Bite launched in the US with five all-natural ready-to-eat Indian entrees. Since then, we have been America’s largest brand of prepared Indian food.

In 2006, we launched Tasty Bite Food Service (TFS) in India. Since then, we are the leading experts in food manufacturing, from sauces to formed frozen products to meals. Today, we are the preferred partner of choice to most leading QSRs, Cloud-Kitchen Chains & HORECA players in India & around the globe!

Leadership Team

Ashok Vasudevan


Abhijit Upadhye

Managing Director

Gaurav Gupta

Chief Financial officer


Ashok Vasudevan is the Co-founder & CEO of Preferred Brands International and Chairman of Tasty Bite Eatables Ltd., the Indian public company subsidiary of PBI.

Ashok co-founded ASG-Omni, a US & India based strategy consulting firm.
He spent 30-years career juggling being an entrepreneur and a corporate executive. Before Tasty Bite®, Ashok headed the India desk of Pepsi World Trade in Somers, New York. He received Pepsi's prestigious MVP award in 1991.

Before joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing, and International Business.

He is involved in several non-profit organizations in India and the US, including:

- Director on the Board of The Fairfield County Business Council

- Director on the Board of The World Affairs Forum

- Director on the Board of C-STEP (Center for Science & Technology Policy) a leading think tank in Bangalore, India

- Member of the Chairman's Circle of USIBC (US-India Business Council)

- Distinguished Professor of International Entrepreneurship and a member of the Business advisory Council of Great Lakes Institute of Management in Chennai, India.

He co-authored part of a book, "Drivers of Global Business Success-Lessons from Emerging Markets" (Macmillan, 2004). He graduated in agricultural sciences from Bangalore and received his business education at the Bajaj Institute of Management in Bombay and the Harvard Business School.

Ashok and his wife Meera were jointly presented the "2014 Indian American Achiever Award" by GOPIO CT. (Global Organization of People of Indian Origin)


Mr. Abhijit Upadhye joined Tasty Bite® as Chief Operating Officer (COO) in July 2018. He has been the Managing Director since November 3, 2019. He is a seasoned business professional with 20+ years of experience in P&L Management, Strategy, Sales & Marketing, Supply Chain, Menu. He has substantial experience in leading large teams and launching several new business models. He has worked in multiple industries like e-commerce, foodservice, retail, FMCG, and business consulting. His experience spans across technology start-ups and large corporations in international and national leadership roles. He has worked with McDonald's Corporation, Flipkart, Infosys, Perfetti, to name a few.

Before joining Tasty Bite®, he worked with Flipkart group of companies where he served as the CEO of Jeeves Consumer Services and F1 Info Solutions (Flipkart group companies). During his tenure, he orchestrated a turnaround for Jeeves and made it into India's largest and finest 3rd party neutral service provider for consumer appliances. This turnaround was a result of a strong vision coupled with product & design-led thinking, creation of an influential performance culture, and ruthless execution rigor. He was also responsible for the acquisition of F1 Info Solutions. He launched several new products, diversifying the overall service portfolio and creating dominance in the after-sales service value chain. At the end of this tenure, Jeeves witnessed a multi-fold growth in revenue, profitability while improving customer service metrics and employee satisfaction scores.

Before Flipkart, he worked with McDonald's Corporation in a global role supporting menu strategy, and supply chain category management. He led large projects like Go-To-Market to improve returns for emerging markets and was a mentor & strategic supply chain adviser for large markets like Japan. He also helped launch the brand in Vietnam. During his tenure in McDonald's India, Abhijit was a part of the core national leadership team. He led the national supply chain, QA, Menu Management, and launched several new business models like McDelivery, Dessert Kiosks, and Breakfast. While working for McDonald's Corporation, Mr. Upadhye was awarded the prestigious "Global Circle of Excellence Award" twice in a row. During his consulting role in Infosys, he received the "Chairman's Award" twice, for contributing towards the development of a multi-million dollar technology solutions. He has also co-authored a case study for Stanford Graduate School of Business on the development of McFry in India.

He is a mechanical engineer from VJTI, Mumbai, and has a Masters in Management Studies from NMIMS, Mumbai.


Mr. Gaurav Gupta was appointed as Chief Financial Officer of Tasty Bite Eatables Limited on November 3, 2018. Earlier, he was the Controller Finance of Tasty Bite Eatables Limited for three years. He is a Chartered Accountant by profession and holds CPA, CFE, CISM, CISA, and CCSA degrees.

With 15+ years of industry experience across IT, telecom, tires, and FMCG, Mr. Gupta has successfully handled domestic and international projects for renowned companies such as Birla Tyres Ltd, Nestle India Ltd, Bharti Tele-Ventures Ltd, and HCL Technologies. His business acumen and expertise culminated in strengthening the company's business development initiatives. He played a crucial role during the integration with KAGOME, Japan, and MARS Inc, leveraging top-line growth. Mr. Gupta also helps to strengthen the 'Controls Environment' through business-specific insights and handles integration requirements of Parent Company along with fulfilling his obligations towards internal audit frameworks and compliance issues.

Anila Thomas

DGM - Human Resource

Vinay Hastak

GM - Supply Quality Assurance

Shashish Hodlur

DGM - Tasty Bite


Anila is a computer science graduate from Pune University with a human resource management degree from ISTD, Delhi University. She is an experienced HR professional with 25+ years of successful track record in steering HR functions in senior positions. She has a rich experience in the field of strategic HR and aligning HR goals with the overall organizational goals to drive excellence. She is an expert in formulating and executing HR policies and systems. She is well versed in steering key HR processes like resource planning, recruitment, selection, performance management, welfare, project implementation, and training & development. She has a proven track record in establishing HR and administrative systems, organizational restructuring, and development.

Anila is a self–initiated person with ideas for consistent improvement of our organization. She has been with Tasty Bite® for around 18 years and has been instrumental in the company receiving, India's Top 50 'Great Place To Work' title for seven years.


Vinay Hastak is our GM - Corporate Quality Assurance. He is a graduate in food technology from Nagpur University, chemistry from Mumbai University and LLB from Pune University.

With 32 years of varied and hands-on experience in the food processing industry, implementing Quality Assurance systems, improving efficiency, and driving GMP in the manufacturing operations function for many reputed MNCs. Such as Unilever, Coca-Cola, General Mills, and McDonald's.

He is the lead audit certifier for FSSC 22000, ISO 22000 & BRC Food safety standards.


Shashish is a graduate in hotel management from BVIHMCT, Pune. He is also a certified food scientist from IFT. Shashish started his career with the Taj Group of Hotels at the Taj Sats in Mumbai & has 20 years of experience in the food industry.

Shashish has been with Tasty Bite® for close to 13 years & is responsible for the product, process & ingredient innovation for the branded and foodservice business. Shashish & his team continually strives to make TBRC a Centre for Excellence in prepared foods R&D.

Ankit Singhal

DGM - Supply Chain

Terence D'Cruz

DGM - Engineering

Ujjawal Jain

DGM - TFS Sales & Marketing


Ankit Singhal is the deputy general manager of our supply chain. He holds a B. Tech in agricultural engineering from G.B Pant University of Agriculture and Technology and holds a management degree from the Institute of Rural Management (IRMA). He is a Certified CII SCM Pro and an expert in identifying and managing risks in the commodity value chain. He also brings a deep understanding of the agriculture and food supply chain.


Terence D'Cruz is an engineering graduate from Bharathiar University. He has 26 years of rich experience as an engineer at both national and international levels. Passionate about engineering and automation, he carries a unique experience in the food industry as a seasoned food engineering professional.

During the last eight years with Tasty Bite®, he has played a vital role in planning & executing strategic plans across all business segments at the factory level. His keen vision for engineering promotes the best organizational patterns and practices to keep the facility future ready and tackle high-level challenges and balances quality with speed.


Ujjawal Jain is a commerce graduate from Delhi University holds an MBA in Marketing & General Management from the Great Lakes Institute of Management, Chennai. A marketing professional with 14+ years of experience in business development, brand enhancement, and acquisition strategy with expertise in account management in a B2B setup. He has been with Tasty Bite® for about ten years and currently heads the sales & marketing for TFS, the company's foodservice division.

Before joining Tasty Bite®, Mr. Jain has worked in the marketing division of a leading global financial service company and handled four regions, including upcountry locations. His ability to execute full-cycle innovation from conceptualization to execution, manage teams, build alliances, and drive marketing objectives in large distribution setups has helped achieve tremendous growth for the foodservice business of the company.

Raj Jadhav

GM - Works

Bikram Barai

Head of Quality Assurance and food safety


Raj Jadhav is a food technology graduate from UDCT, Mumbai. He has been working with Tasty Bite® as the General Manager. With cross-functional experience in managing various aspects of organisation involving manufacturing, quality assurance & quality systems, new product development, supply chain management, logistics, export-import, and client relationship management.



Awards & Recognitions